Why Keeping Your Site Refreshed Is So Important

In the past, people used to imagine that once they set up their site

, there wasnt any need to work with it further. As long as the links worked, the pages loaded, and nothing went awry, a page could be left alone for months at a time. But this was before Google came onto the scene and before people discovered how to truly utilize SEO for their benefit. Now, leaving a site on its own will only leave it buried under its competitors and forgotten among the masses.

To fully utilize search engine optimization, you need to keep an eye on your site and give it a boost from time to time. There are several different ways you can ensure that your site is up to date and ready to showcase new things to your visitors, whether they are repeat customers or brand new to your site.

On Site Content

People will know if you havent updated your site in a while. Repeat customers especially. If they see a lapse in site attention, they will be more apprehensive about making a purchase. After all, are you still in business? What kind of site upkeep are you focusing on? Do you have the latest encryption software for when customers do make a purchase? If they dont feel comfortable about whether or not a site is fully functional, they will leave.

Your on site content should include information useful to your customers and potential customers. Many sites find that articles discussing different topics are useful not only as SEO tools, but to make visitors feel more comfortable about not only your site, but your knowledge as well. For example, if you are a pest extermination site, you can include information about how to deal with certain pests on your own, or how to identify types of pest damage. Articles and blogs also give you a chance to implement SEO by including keywords into your articles. Using keyword tools will let you see some of the most popular and widely used keywords at the moment. Updating your information and including fresh keywords will give your site a much better chance at being retrieved then search engines crawl it.

Videos can also be useful in bringing in people to your site. But remember, videos often have a date attached to them so people can see when they were first uploaded. While the video may still be relevant today, someone might wonder why a 2009 video is still on your site. Why havent you made a new one? Likewise, something like video uploads can help play into your off site content as well.

Off Site Content

These are the locations that can help bring traffic back to your site. Facebook. YouTube. Twitter. Other various social sites or blog sites that you attach to your site. Keeping keywords located in these locations fresh is equally important. If someone doesnt discover your site with a search, it is possible that they will discover one of your YouTube videos or your Facebook page instead. By providing people and search engines with as many gateways to discover as possible, you have a higher probability of people checking out what you have to offer. Just like with your main site, you need to maintain these locations with new content, popular keywords, and up to date information.

In fact, these social sites tend to require more attention than your main site. Twitter is a constant stream of information, almost as though you were texting your customers on a daily basis. A good YouTube site can bring in dozens of new subscribers every day, eventually leading them to check out your website. The possibilities are endless when off site locations are maintained well.

Fresh content means great SEO results and more traffic which is exactly what you want to help bring in more sales.

by: Gary Klingsheim

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