Why Law Firms Should Not Ignore Social Networks
Why Law Firms Should Not Ignore Social Networks
In the legal community, there is a misunderstanding about social networks. As they see their children communicating on Facebook and gossiping on Twitter, many lawyers tend to relate the value of social networks to nothing more than the new high school experience.
This mindset takes me back to the mid '90s. Everybody was on AOL, Internet ventures could get half a million dollars in capital just for registering a dot com, and many small businesses looked the other way while their competitors jumped on board and embraced the next generation of commerce. The most popular features on AOL were, of course, chat rooms and Instant Messenger, which made the web seem like one big convention center.
Lawyers who saw the potential of the newly connected world now enjoy web monopolies on their keywords. After your website has been in Google for 15 years with search engine optimization, you are pretty much untouchable. Google loves quality and nothing screams quality louder than standing the test of time.
The same is true in social networks. Considering that Facebook is the No. 2 most visited website on the internet (second only to Google) and that gossiping children are still the nation's minority, it is safe to assume that business is being conducted across this Goliath network.
Right now, your competitors are integrating social networks into their law firm marketing strategies. Right now, they are getting followers to read their Twitter updates. Right now, you are losing market share by looking the other way while social networks become the platform of the new Internet.
Of course, there is more to social networking than Facebook and Twitter. Content and blogging ultimately drive these networks. It is a content-driven world where marketing, information, ideas, and social interaction become one.
As with all marketing tools, it is not so much the tool you are using but how you use it. Professional applications of social networks hel
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