If you rely on local business then you should have a fine tuned local marketing plan ready to keep steady business coming in
. Even if your business is steady and you have all the work you need you should never stop marketing and building up your brand presence and reputation in a certain area.
You never know when the economy could tank and that extra business from your continued marketing could save your business just when you need it most. Door hangers are commonly overlooked by many local business, but are actually one of the most powerful tools you can take advantage of.
For example if you run a painting business, you could print up some door hangs with a season special such as a winter sale and print a bunch of door hangers out and place them around right before winter to make up for a lack of sales in a season where people usually do not get exterior painting done.
So your promotion could be for interior painting and then right before spring launch another door hanger printing campaign for exterior painting. This targeted local traffic is priceless and you can specifically choose the areas you place in.
So if you do not think residents in one area would be interested in house painting you don't have to waste door hangers on them. Door hangers are also much more interactive than direct mail because direct mail is often mixed with lots of other junk mail so there is more competition for attention.
When you print your door hangers be sure to include all important information such as your company name and logo, contact information and how people can act quickly on your special.