Why Mailing Lists Are More Relevant Than Ever?

The information age is here, heralded by the coming of the Internet in the 1990s

. We are now well through most of the second decade of that revolution, and with the intervening years, a lot has changed in the advertising world. We now have email, Twitter, Facebook, and dozens of other types of communication methods related to the web, all of which are trying to be used to market products and services. Many people have and will continue to predict that this revolution will cause the demise and end of direct mail marketing through targeted consumer mailing lists. It hasn't happened, and never will because direct mail advertising is more relevant than ever.

The reason is simple, and comes down to the way the Internet works. By its nature, the Internet allows a vast amount of information to be accessed on almost anything that exists. This potential, and the amount of traffic on it, has made it a natural target for advertisers. But even with the millions of people visiting websites through the Internet every day, the return of this advertising has been unclear. This is because the Internet is like a big department store. You may be able to find almost anything in it, but you have to know where to look.

Here is where direct mail marketing through targeted consumer mailing lists is more effective. With a targeted consumer mailing list, or business consumer mailing list, you can get your offer directly to people who are interested in exactly what you are selling. Every single person that receives your offer is predetermined to be interested. With an ad on the Internet, regardless of the site, that percentage will be lower, even with inventive advertising with products like Google Adwords meant to optimize that level of interest.

So where is your hard-earned and limited advertising dollars better spent? Reaching someone on the Internet who may be interested in what you have to offer, or through direct mail with a consumer or business mailing list of people you know are interested? That is why direct mail is still the better deal for an advertiser, and why it is still relevant. The advertisement may reach more people on the Internet, but it will have more impact and better results for the cost by using a quality, compiled mailing list.

by: Azalea Perron

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