Why Monitoring Your Brand On Social Networks Is Important

Introduction

Introduction

One of the most important questions faced by businesses today is should brands monitor what is being said about them? Is there any benefit to be derived from such a practice? Lets investigate.

Why Brand Positioning on Social Networks is Important?

Monitoring a brand is essentially the process of continuously discovering conversations related to it. Typically, this is done in real-time to allow immediate response to particular topics or situations, e.g. when launching a product, addressing or settling rumors or providing support or advice. An important factor in this regard is finding out how many people are happy with your brand and your products.

Remember, some of the conversations might be about competitor brands. But dont shy away from them. Instead, use SMO services to better understand current trends and identify potential problem areas within your industry.

Brand Measuring

And now to the how part of it all! We all know that social media is essentially a massive open forum for people to share opinions, news and comments. In all likelihood, you would need to report on your products and brands performance with some sort of KPIs, and you will need to benchmark not only the quality of your product but also the consumers perception of it, and through it your brand.

Monitoring Brands on Social Networks

A very important part of monitoring your brand or destination in social networks is to find a structure that works. Here are a few pointers that might help you:

* Focus on the topics that define your brand. These topics need to relate with what your brand is about and what your product is used for

* Find out what people talk about. People may talk about differently when it comes to your brand/destination, and it may not always be the standard features or sightseeing places, but at time concealed. Understand how they relate them with your brand

* Establish what is bad about your destination/brand/product? Who is saying what and why?

* Recognize and work on about everything good about your destination/brand/product. You need to build on your specialties

* Check if you have a campaign thats no one is talking about! Are you offering particular promotions/places of interests that no one is actually making use of/visiting or sharing any information about? Ensure to chaff the weed from the seed

* Recognize what you need to track and make better use of the analytic tools

* En sure you have correct input figures: plan in the metrics you need to track, and what/how to report and compare findings

by: Jack Davison

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