Why Newspapers Are Still The Best Advertising Platform For Small Businesses

Webwindows, a leading media agency in the UK, feels that to succeed in a business venture

, it is important for companies to get their advertising strategy right. This is all the more important for small businesses with limited budgets who really cannot afford to waste their advertising pounds. Webwindows strongly recommends that you should plan your advertising policy in such a manner that each pound is well spent.

There are mainly two advertising channels available to small businesses, the print media and online media. The other popular media, the mass media, TV and radio, can be a bit expensive for companies with limited budgets. Webwindows feels that too many people are taking the online route to make their presence felt simply because the media offers some free marketing channels such as search engine optimization techniques. But Webwindows rightly points out that all free things in life come with a price. When something is free, chances of fraud increases. In case of free advertising, there may be chances that you may be taken for a ride. This may also be in case of print advertising, but Webwindows feels that though this cannot be discounted, the chances are less because ultimately people are paying for the advertising space. Secondly, take the case of another SEO technique, article marketing, which is often touted as free. The word is a bit of misnomer because either you are investing time in writing these articles or paying some professional to do it. Then again, there are millions of registered websites on the Internet with a vast majority trying to make their presence on the first page of the search results. This itself makes taking the SEO route a bit of a difficult process.

Webwindows states that the best way for small companies to make their presence felt is by advertising in newspapers. Webwindows gives various reasons to support its case. First, newspapers have a mass reach and they have an emotional connect with the audience. Newspapers have been around for a long time and even today they are the leading source of news, information and updates. Webwindows further points out that reading a newspaper is a leisurely activity and when people read the newspapers they are in a more relaxed state of mind. It goes without saying that a relaxed mind is the right soil for any message to take roots. Besides, there are many people who love to browse through ads just for the sake of it. They may not be interested in buying a particular product or service at a point of time but they may keep a cutting for further reference.

Another point that goes in favour of newspapers is their easy accessibility. Even though the use of Internet is becoming more common yet it cannot match the reach of the newspapers.

Webwindows is a leading media agency based in the UK. The company enables companies improve their online presence, increase traffic to their websites and improve their conversion rates through print media advertising. Webwindows has a special page, the Webwindows page that appears as a colour supplement with seven leading newspapers in the UK. Webwindows page has an extensive readership and has over the years, built up a formidable reputation as the place to search for online bargains. With Webwindows you can reach your target audience and improve traffic to your website.

by: Russell Davies

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