Why Offer Free Downloads On Your Website?

You can increase your list of prospects that have an interest in your products by giving a relevant download link on your website

. For example, apple.com. When you download the free iTunes & Quicktime program from their site, they will ask you to fill in an optional name & e-mail capture page so that they can send you offers on songs that you can purchase by -- guess who? -- iTunes!

In fact, you do not have to offer such a "Large" download such as a full program like iTunes. You can get prospects equally with some good free downloads, such as a simple document, a free wallpaper, free ebook etc.... The important thing is that your freebie offers your prospect enough value to want to give away their name and e-mail address to receive it.

Just putting together a simple download link on your website will not be able to persuade qualified prospects, You have to do a bit of home-work so that your lead-generating mechanism will work for you.

To start with, place a download form(also known as a splash page, lead capture page or optin form) on your website, somewhere where it can be found easily. Dedicate a page to it with a link to that page from every page of your website, so that your potential prospects can find the download page easily, & when that happens, you'll receive some of them opting in to your splash page and then being converted!

What you must do after creating your lead capture page is put a little work in to promoting your free download. Describe & mention the important values of the download, & why your visitors need the download, They might think why would anyone want to give away a free download,is it any good, a majority of your visitors would be too lazy to do the hard work downloading it because most of their downloads sit on their computer collecting dust. So it is very important to show your visitors why they should download your free product,in other words why they can not do without it.

by: Phil T

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