One may think that 25% of total advertising by 2014 is very less but this number
is expected to reach to 42.8% or $188 billion in total online advertising. This comes as good news for Google, Yahoo and Bing and not so good news for big television stations because these mega cable news networks are facing hard time in selling their ad space. Total online advertising is also estimated to total $62 billion this year i.e. 2010 and revenues is also expected to increase by 42 % per year for the next three years. After seeing all this, one can say that we are expected to see some major changes in online advertising industry in next three years.