Why Only Active Cables Are The Connectivity Product Of Choice
Video content liberalization, rapid developments in technology and the rise of the
web-tablet have led to changes in the way video is watched, downloaded, bought, streamed or consumed. While CE brands are producing smaller and lighter smartphones and tablets, their screens relatively have become bigger reflecting, literally, the demand to use these hand-held devices for media functions. In what appears to be a rising tide of video consumption there is a never ending array of advancements to aid the viewer get the most out of their TV viewing, not least of these advancements is the ultra-slim, portable or active HDMI cable using technology from an Irish firm, RedMere. This connectivity product is particularly relevant as the adoption of high definition resolution in TVs, home theatre gear, cameras, video games and of course tablets and smartphones from standard or analogue resolution has been world-wide.
TV remains the USs most popular media activity. Not only is it the largest advertising medium amounting to 57% of all advertising spending in 2010 but the average American watched 34 hours and 39 minutes of TV a week in Q4 2010 (Nielsen). Trends point to a move away from viewing live TV to DVR playback and models like Mobile Video Viewing and Online Video Viewing are rapidly emerging. It could be said that the rise of mobile video is due to the advent of the smartphone as well as that media-friendly device the tablet. According to Bizrate/Forrester May 2011 the market penetration for the tablet has risen from 9% pre-iPad2 to 12% post release and that nearly 50% of tablet owners have said that their time spent online has increased. Interestingly, those findings dovetail neatly with a report published this year by In-Stat which said that 86% of tablet owners watch video on their device compared to two-thirds of smartphone users. According to an article in TCMnet this Sept - the H1 2011 Allot (News Alert) Mobile Trends Report saw an increase of 93 % in mobile video streaming during the first six months of 2011. The same article said that this growth accounts for 39% of all mobile bandwidth, and it makes video the largest single consumer of the available mobile bandwidth. The link between online mobile media device ownership to Video on Demand (VOD) and mobile video consumption seems to be taking shape.
Not only do consumers want the viewing mobility in terms of how to view - they are also looking for mobility in terms of when to view. No longer does a studios schedule dictate to the consumer. Success stories like Netflix and Hulu have been quick to capitalize on the burgeoning VOD market. Gradually TV viewing at home as been transformed by the availability of content online and the providers have been quick to step in to capitalize on such demand. Watching content on the big screen or on the HDTV, be it web-content, home made video from a cell-phone or a HD movie from a tablet, is a hugely popular activity amongst Americans, and significantly it was found that 81% of tablet owners use their devices in the living room (Bizrate/Forrester). The viewing choice is there and certainly the choice in devices is there and changing video consumption trends is something that CE brands, network providers, and TV studios are paying attention to. But what about the connectivity between the DVR, set-top-box or tablet to the TV? The video quality is only as good as the connectivity that conveys it and thats where active cables with HDMI come into play.
While high definition mobile content demand drives the need for reliable bandwidth delivery, new slimline and portable CE gadgets (including the new lines of ultra-slim HDTVs) drive the need for ergonomic transmission of data. So, the new slim sleek line of active cables using RedMeres technology are the obvious fit but its worth examining the wireless option - if there really is one that is.
Back in the early to mid 2000s wireless was hailed as the replacement to wires and cables, but in practice in a home automation or mobile video consumption scenario wireless is not a realistic option on several levels. Obviously having no wires is a clear advantage but wireless has bandwidth limitations and attainability is dependent of modulation and signal distances, in other words it may not be reliable all the time. Wireless is not yet capable of dealing with the new 3D or 4K2K resolutions meaning that wireless is not futureproofed against rising bandwidths. Wireless systems need to expend a lot of power to transmit the required information therefore they devour battery life. From a mobile or portable situation this is the last thing a smartphone or tablet user needs. Apart from reliability and power, there are also security challenges posed by using wireless interfaces.
A RedMere enabled cable is the next step up, certainly in terms of ergonomics versus functionality, from wireless. With a diameter of 2.4mm these cables are as thin as a piece of spaghetti and due to their compatibility with the High Speed HDMI Cable standard they can easily deal with high bandwidth demands such as 4096 x 3072 pixels or 4K2K. RedMeres patented booster module inside the connector makes the cable smart or active (as opposed to standard, thick passive HDMI cables with no booster inside) it replaces the need for vast amounts of copper to transmit signals in the wire gauges thus resulting in cables that are portable, thin, light, reliable and best of all they look great. This is exactly the type of connectivity mobile video and VOD needs it allows the user to plug in and watch anywhere there is a HDTV.
Cable brands have been quick to adopt this technology now Vizio, Samsung, PNY, Monster, RadioShack, BUFFALO KOKUYO SUPPLY INC and Kordz all market ultra-thin active HDMI cables with RedMere inside.
by: Absolute
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