Why Pay Attention to your Old Customers

Everywhere you look, despite our hard economy

, businesses turn up like mushrooms. It seems that no one is bothered by the recession and instead invests their only money on just about any business they like. Unfortunately, only a few of these businesses make it on top.

Businesses, no matter how small they are, are sizable investments that still require capital. In the past, starting a business is easy as people have the luxury of spending money not only on their needs but their wants. But it seems that the economy is not as good as it used to be. The hard economic times is here wrecking havoc in everyone's finances. But nonetheless, many are still seeking to be entrepreneurs. If you are among those looking to build a business in today's hectic times, there is one marketing strategy that you should practice at all timespaying attention to your customers.

Let's say you've finally attracted the customers you want perhaps with your enticing custom business cards or brochures. Do you just leave them after the sale is completed and hunt on new prospects or nurture your relationship with them?

Experts agree that when it comes to maintaining a successful business, it is more important to keep old clients rather than gather new ones all the time. In today's tight economy, you would not want to miss out on opportunities, right? But when you neglect old customers, you are missing out on business opportunities in your own backyard. You run the risk of losing sales from past customers that won't need persuading to make a purchase.

Curving and maintaining relationships with past clients is important for three reasons:

Offers increased business opportunities. As mentioned earlier, past customers don't need further prodding to purchase from you. They are already satisfied customers that will buy in an instant they see a good deal. This makes the sale cycle shorter and the coming in of money faster. Have you ever experienced a past customer choosing to buy from your competitor products which you could have provided yourself? Made you wonder why it happened, right? That's because you did not take care of them and were not there to keep them interested. If you maintain a relationship with them, you will know about their needs and make the necessary action.

Keeps the bond between you and your customers. Customers, more than you, want to know if they matter to you. If you keep your communication lines with them open, then you are sending a positive message to them. An open communication also fosters not only good relationship with information gathering as well. You are able to periodically update your customer information in order to create products or services best fitted to their needs. Doing so, you prevent your loyal customers from entertaining and shopping from your competitors. So, nurture your relationships today and benefit from its long term results.

It offers a cost effective way of marketing your business. Look at it this way. Creating brochures, posters, or custom business card printing cost a lot to produce. This is if you aim on gathering new customers all the time. Of course, you would need to introduce yourself, your business, and your products and services. Now compare that to the cost of sending a greeting card once a month or making a phone call once in a while to your old customers. Isn't it much cost effective to market to old customers than to new ones? Your old customers already know you and your products after all. So it would require little effort for you to market to them.

Why Pay Attention to your Old Customers

By: Kate

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