Why Printed Balloons Are Still Great For Advertising

Why Printed Balloons Are Still Great For Advertising

Marketing is one of the most advanced fields these days and marketing has today become a combination of some of the greatest art that has ever been seen in the past century along with some truly innovative technology, all to make the promotion and the sale of goods and services to people easier.

Yet one of the means of advertising and promotion that has really caught on in the last few years is something as low tech and as simple as printed balloons. There are a lot of reasons that a printed balloon makes sense as a marketing tool and being low tech is one of them. Being low tech means that balloon printing is a relatively cheap process when compared to pretty much any other form of marketing or promotion. Balloons with printed messages on them cost very little and since they are so cheap and such immense value for money, they can be handed out in literally the hundreds or even thousands. When you compare them to any other items that you would hand out at events like conferences or expos, balloons cannot be matched by anything.

The second reason that people are warming to balloons is that they are very simple and some would even say honest. A balloon with a printed message on it is the simplest and most direct form of marketing and if you want to make it even simpler just put your company or product logo on it and skip the text altogether for some fantastic recognition of the mascot of your company, product or service.

People these days are very cynical when it comes to advanced marketing techniques and advertising campaigns and as the marketing methods improve, people get increasingly good at detecting when they are being marketed too. One would think that this would make balloon printing a pointless task but actually the opposite holds true in the case of printed balloons as it is their simplicity and guilelessness that leads people to accept them for what they are.

Also a balloon is one thing that people hold on to unlike marketing literature. A balloon with a message on it that is filled with helium will rarely if ever be let go and will usually be taken home or to work by most people and be tied to something so that it does not float away. The balloon will normally be kept for as long as it stays afloat. There are few other giveaways that can claim this.

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