Why Promotional Pens Are Better Than Pencils

The law of business is very similar to the law of jungle because it is the survival of the fittest

. If you don't know how to beat your competitors you really have no place in the market. Hence, business owners constantly think about innovative ways in which they can minimize their marketing budget and at the same time attract maximum customer attention. In recent years, promotional pens have become the easiest ways in which you can get maximum publicity, but there are many who also go for promotional pencils because they think that it makes the same impression on the customers. Here we will take some points that will tell us why promotional pens are still considered to be a better option than pencils.

The idea of promotional pencils is a good one but it does not really appeal to all kinds of people. Some customers who believe in quality might feel offended if you gift them with pencils and therefore promotional pens are considered to be a better option because you can go for a better looking and better quality promotional pens. On the other hand, you can find pens in different varieties like ink pens, ball point pens and gel pens depending on the budget you have.

Appearance does make a difference in the world today. You might be a good business owner and go for the best promotional pencil but it might not strike the attention of the customers. Every pencil look similar and therefore it becomes very difficult for the customers to understand that you are giving them excellent quality pencils. On the other hand, you can gift your customer with best Parker pens available in the market and you can see how your customer feels about it.

Unlike pens, pencils don't really last long and therefore pens always have the advantage of being more useful to the customers. Pencils might only work for a month or so but customers can always add new ink to it and use the same pen for years at stretch. Hence, pen is a better option compare to pencils. Big companies who are now trying to lure their customers with promotional gift believe that offering a pen to customers is always a better option because pen symbolizes the status of the one who is using it and also symbolizes the status of the company and therefore pen still has a leading edge over pencils when it comes to marketing.

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