Why Resort To Magento Web Development For Your Ecommerce Store?

If there is one thing that has heightened the popularity of Internet

, it has been online shopping. More people log on to World Wide Web so that they can shop for anything under the sun sitting in the comforts of their home. Today, it is rather hard not to find something on an online store. An eCommerce website needs to be attractive, user-friendly and highly functional. To achieve this, a powerful, fully loaded web development platform is required. Magento is undoubtedly the best web development platform for developing an eCommerce website. The content management system lets you customize the site the way you want to. It offers you carting solutions that make shopping easy and is highly secured. More and more web developers are relying on the Magento platform to build an eCommerce website which only shows that there must be something in the platform that works in favor of the developers and the users.

Why Use Magento as the Web Development Platform :

Customizable : You can design an online store the way you want to, with the help of Magento. The CMS offers several options to choose themes, templates and develop a platform that best suits your needs.

Innumerable Extensions : The functionality of Magento can be further enhanced with the help of third-party extensions. The plugins lets you customize and add features according to your need. From enhancing the loading time of the website to making it search engine friendly, these plugins are very handy.

Secured Hosting with Multi-Functional Features : Magento has a safe hosting server and you do not have to worry about security breaches. Moreover the admin panel of the CMS lets you run multiple online stores with ease. This facility lets you connect with more customers and get more revenue out of the business. Magento allows you to run as many as 20 stores from the same admin panel.

SEO Friendly : A website, especially an eCommerce website is nothing without good search engine rankings. Magento takes care of search engine optimization in more than one way and gets you more traffic into the site. The CMS has in-built SEO features that make it search engine crawler friendly. You can categories products, create an SEO-friendly URL, add meta description for better results and do much more with the CMS.

Multi Lingual and Multi Currency Features : To better market your online store you need to reach to niche customers who may not essentially be English speaking. The Magento platform works on several languages and currencies helping you reach a wider customer base. Thus Magento lets you sell anything to anyone using any currency.

Easier Reporting and Analytics : Keeping track of how your site is navigated, what are the products mostly searched and purchased helps you improve the site. Magento lets you keep track of these things with the help of an in-built analytics system. The platform also helps in easy report maintenance so that you can improve the sales of the products.

Social Shopping : One of the attractive features of Magento is that it enables social shopping. You can let your customers get their friends help while shopping. To get the perfect communal shopping experience, Magento offers Add to Wishlist feature, customer review, send to a friend feature.

Easy Carting Solutions : Shopping on a Magento-generated website is extremely easy. A user has to follow simple and secured steps to make a purchase. Shopping can be completed in a matter of minutes without much difficulty.

Hire a professional developer who has experience and expertise on how to optimally use Magento to build a user-friendly and robust eCommerce store.

by: Rekha Bisht

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