There are many discussions about search engine optimization and many companies spread
all over the Internet promise you the first page position in search as well a high Page Rank. They can promise even moon but the question is will what they get you in a very short time sustain over a period of time?
Let us first get an understanding of search engine optimization popularly known as SEO. Search engines work on the basis of an algorithm or program set by the most popular search engine companies.
Search engines typically have automated programs known as crawlers that crawl the web pages to examine and amass the content by following links. The information thus collected is deposited into the database called index. The job of a search engine is to bring forth the most relevant results to the keywords by matching the search query with the deposited information in the database.
Here we will consider Google as the most popular search provider and the algorithm set by Google is based on much research and carefully set. Recently the other two popular search engines "" Yahoo and Bing also have started following Google algorithm.
Often we do not have a method to follow to validate what SEO companies are saying about the various methods to employ. Whether they create hype about it or SEO is a useful method depending on what we are actually aiming for.
One fact for sure is that it is not by chance that a website has reached the first page of search results. A lot of work should have been done to reach a high position in search. A website is your address to Internet world and customers look for information about your work. Hence an attractive and optimized web design works as an introduction to your work.
Content is the key factor that retains a visitor on your website once he/she gets the first look of an attractive web design. Content should be fresh and original otherwise a crawler would not index. Plagiarized content can be easily traced by Google Panda and it would reject crawling your site.
It is an independent decision whether you wish to optimize your site or keep it as it is. It is worth investing your money though to gain a position in search engine ranking position.