Why Search Engine Optimization Is Important For Your Website

Search engine optimization, which in short called SEO

, is vital for your business if your business rely on e-marketing i.e. you get maximum of the sales through online buyers. Getting more sales through Internet means your Website representing your products must be visible to maximum of the Internet users. The fact about e-marketing is more than 90% of the total customers who buy your products or avail your services come through search engines that can be Google, Yahoo, or MSN. What does this mean? It simply means that you have to make a place in the database of these search engines.


Making a place in the database of these search engines is not at all a big deal but getting the top place in the database is quite difficult. Actually getting the top place in the database means getting high page rank and first page position In fact search engines filter their database based on the users keyword and depending on that keyword results are displayed.


If you have ever used Google, Yahoo, or MSN to locate any product, service, magazine, or any other thing then you must have typed the relevant keyword in the search box. Based on that keyword, the search engine displays a large list of Websites offering those products.
Websites can be in thousands but you evaluate only those that come at first page or maximum at second page i.e. you do not like to explore more pages listed in Google, Yahoo, or MSN search. The websites that come at first or second page are due to search engine optimization.


Like this, if your Website will appear at the first page and more probably among top five Websites then imagine the hike on sale you will get. However, for that you have to take help of search engine optimization. There are some basic requirements about bringing Website at first page that are listed below:


Quality content on the Website

Keyword density

Quality keywords must be stuffed in the content that are mostly used by a user to search product or services you provide. For example, you deal in data recovery products then the user may use best data recovery product, free data recovery product, how to get data recovery product, and other similar keywords. You have to make it sure that the content on your Website is keyword rich.

Easy navigation in the website.

Relevant hyper linking


These are the basic requirements to get Website at top and all these can be met with search engine optimization.

by: Alam Fathi

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