Why Should You Resort To Brand Protection Solutions?

Brand is one of the most important assets for any organization and like any other asset they need to be protected

. Organizations spend a great amount of time, resource and money to establish their brand value, but no sooner are they successful at it counterfeiters want to steal your brand name, and customers. How to protect your brands against these threats?

Most organizations today have resorted to new age brand monitoring solutions that help in:

* Automated monitoring of all internet activities via intelligent search agents.

* Retrieving data down to the individual and product listing level, as per the clients requirements.

* The application of human as well as technology based analysis to ensure data integrity.

A trademark is a symbol used to identify a company and its products, the value of the brand in the marketplace. If there is confusion about the source of trademark, it could reduce the value of the entire brand and company. It also has long lasting effects on a company, such as potential loss of sales, reduced brand value, loss of reputation, image and many others. Keeping all these concerns in mind leading service providers have come up with effective SaaS based enterprise brand protection solutions. This offers global enterprises with a wide range of market intelligence information and dynamic daily visibility helping track suspect companies and goods.

Brand protection solutions continuously monitors the open market for buy/sell listings of goods and part numbers, using high end search agents who have the capacity to provide detailed market inputs from a wide range of market sources that comprise of the following:-

* Auction sites

* Trade boards

* Large distribution and franchise websites

* B2C sites

* Independent and gray market websites

* B2B sites

* Blogs

Unlike others, leading service providers of brand protection and anti-counterfeiting solutions deliver the data through a web portal directly to the user in a complete, multi-dimensional market intelligence format. From there the personalized dashboards, custom report views as well as user formatted information export files are created. All the information is available and used within a perceptive user interface offering investigators with the scope to set up and manage case histories, evaluate evidence and understand better the connection between suspect enterprises, partners and other allied contacts.

Brand protection solution providers are a necessary component of any decision if you plan to expand into international markets and necessary to ensure the brand will always retain its equity in the face of infringement.

by: Gladeyas

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