Why Spend When You Can Blog?
A huge cell phone company opted to launch its new camera Smartphone last fall without costly news release and flashy ad efforts at all
. The company chose to send 50 sample products to bloggers who are so into mobile phones to blog about it instead.
The tactic proved itself worthy as word about the N series phone spread like wildfire and boosted sales that made up 43 percent profit boost of the firm only in the last quarter. We saw our server exploding a couple of times thanks to the great number of blogs picking it up, shares the person behind the blogging program development.
Thousands of visitors flood into their web site per second. When you look at the body of information that was generated around this, they knew they had something very special.
Bloggers that maintain blogs as a hobby are being tapped by companies that recognize the burgeoning influence generated by online discussions.
The digital network offers a slew of rewards for companies reaping the benefits of marketing efforts of free publicity, immediate consumer conversations as well as more favorable search engine rankings.
Bloggers are able to help out companies once they frequently talk about them and even exchange sentiments and links on them with other bloggers as this gives the company's web site a better ranking among search engines thus improving its visibility to online consumers.
Working with bloggers even those that only maintain less popular sites is indubitably the soundest way to insert content that are niche specific to the audience that care about it most.
The culture that is built by blogging is simply reciprocal dialogues. Webmasters, a few years back, were hard to reach especially when you want them to link to you. If you manage to be taken seriously after being mentioned even on obscure blog sites, 20 to 40 links can already make magnificent changes for your business.
A man who was thirty years old and so keen on learning more about the wine industry started a blog about wines.
In the last month, the Washington resident was asked by four budget wine distributors to give their thoughts on these wine products as well as walk online wine seekers through the different products found in online wine shops.
More and more people are becoming budget wine enthusiasts and this is what they want to tap. It is very smart to partner with bloggers in getting into the fresher and broader stream of consumers instead of suffering in a rut when you just consider traditional wine media.
Such an approach does not suit him at all. For Smith, a free bottle of wine on certain occasions won't be of any harm especially when it can help add to the number of his blog's followers. Many bloggers are prone to thinking that their reputation would be marred when they accept such offers.
Major companies that handle marketing services maintain that it would be wiser for many companies to have good conversations with bloggers and not just give them samples of products or pitch these to them. Thoroughly read through the blogs and respond only when it's called for.
Many bloggers get offended when someone tries to give unrelated comments in order to get a link. Once someone tries to manipulate the message, the essence of blogging gets lost. Blogs are perceived to be people and not company oriented so once a blog site gets to be influenced by a commercial company, people look down on it.
In order for a Los Angeles based marketing group to keep its efforts from being construed as manipulative, they have devised a program that will enable bloggers to come up with things that truly interest them.
By sending the bloggers some funny clips of the cast of the series as they rehearsed, they were effectively able to generate buzz when Fox launched the DVD version of the show's first season. Due to its lightning speed circulation in the Web, the company now endeavors to being exclusive information to bloggers whenever a season is due for release.
With negative feedback that gives way to debates, a company's online presence can experience a formidable boost.
This top mobile phone company got some thumbs down in the beginning thanks to their unconventional approach of obtaining the service of bloggers but then it turned out to be favorable for them after the discussions were set in place. It is still wise to engage bloggers even if you have differing points of view.
by: John Chambers
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