Why Sports Documentary Makers Prefer Rights Managed Footage?

Rights managed footage has an edge over Royalty free footage

, when it comes to the preference of sports documentary makers and ad campaigners. The arrangement offers the buyer with HD footage.

Sports documentary makers and ad campaigners tend to favor Rights Managed footage over Royalty Free footage and their preference is backed by an array of reasons. The foremost one is, royalty free footage does not look like the real thing. Documentary makers will almost always want to get the real thing and although there are billions of hours of professional sports footage available, very few events can be used since there are so many rights clearances involved.

Before using the rights managed footage, a video library has to clear the rights with athletes, teams in the case of team sports, federations, the producers of the footage such as production companies or TV broadcasters, and finally they will have to check that there is no conflict of interest with any sponsors of the game. So if T Mobile is the sponsor of a soccer team, you can't use it in a Vodafone TV commercial. It is very intricate and since a clearance to 100% is usually not feasible, the library has to advise the client then on how to use the footage to stay clear of any third party rights clearance problems. These requirements make rights managed sports footage expensive. Yet they are preferred by the documentary makers as they lack an option.

If you are an uninitiated, get advised that rights managed footage is essentially rented from a photo agency or a photographer and a price for a specific use is negotiated. If the footage is used for any other purpose, an additional fee is added to the cost of the footage. The arrangement provides extra comfort to the documentary producer who knows that a competitor or any other industry wont be using the same footage on their work.

Royal free licensing is usually cheaper than rights managed, yet it cant be used in all kinds of documentaries. If production requires just one or two strong videos, getting royalty free footage will not be cost efficient. Royal free footage is generally available in bulk stock and buying it does not make any sense when you do not need it. Royalty free footage suits smaller projects that do not need high quality footage, but if a project needs limited High Definition footage, getting right managed footage is better option.

Moreover, the line between royalty free and right managed footage has somewhat blurred today. The two are not as distinct as they used to be. So you should carefully examine each librarys contract before purchasing footage. Just because an agency has termed a footage royalty free, you must not conclude that the guidelines for usage will be as flexible as the common.

In fact, in a high decibel campaign, it becomes essential to choose the licensing carefully as a wrong choice could end in embarrassment. There have been instances when two companies running parallel campaigns used similar royal free footage causing loss of face and brand dilution.

For getting the perfect footage, choice of library is also important. MrFootage, for instance, is a library that stores loads of sports footage. Whether you need rights managed HD sports footage or royalty free, they will provide you enough options to make an informed choice.

by: Erik Jonason

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