Why The Mercury Cyclone Lost The Muscle Car Wars

Just how powerful was the Mercury Cyclone? For starters

, this classic car ran in the Indianapolis 500 during its prime, and won more than its fair share of races. However, it struggled to hold a candle to such popular models as the Chevelle, GTO and Mustang. These were brand names that were burned into the psyche of many youths of the 60s and early 70s. Therefore. it was almost an impossible task for Mercury to grab the market share away from these popular models.

The production for the more famous convertibles garnered 1,305 units but what made the Mercury Cyclone reach its top sales is the production of the hardtops that garnered around 13,812 units. All these vehicles were sold and to those who were lucky to have bought them, they became quite popular.

This muscle car garnered respect because its reaches 0-60 miles per hour in just 6.7 seconds. This could be attributed to a remarkable 390 V8 335 bhp engine underneath the hood.

Curiously enough, Mercury manufactured a few challengers to its own Cyclone to be able to market them in a different way. For instance, the Mercury Comet was launched in the 70s. However, the 1970 Mercury Cyclone is known to be more elegant.

Muscle cars that were produced as early as the 1960s were mainly marketed to the young male demographic because of their speed and power, but the Cyclone had a reputation for durability and being reliable. It was more of an everyday car that you might have seen a businessman driving to work, more so than a young teen dragging it on the strip.

Like most models, the Cyclone ran its course and production ceased in 1972 as sales slowed. Even though it had to say goodbye, the Cyclone was a great car that unfortunately isn't as well known as other muscle cars of that era. While it wasn't the best vehicle in its class, it still receives a lot of love from many classic car enthusiast today.

Why The Mercury Cyclone Lost The Muscle Car Wars

By: William Jason

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