For a long time, the internet has been dominated by US lead search engines but now
Britain is trying to make a come-back by getting people interested in using a UK search engine. There are various reasons why it is a good idea to use a UK based search engine but the main reason is, that it could be crucial for our economy to back a UK based search engine.
If British companies spend money advertising on US search engines and websites then it could be argued that there is a large amount of money leaving the country. Only recently has a report been released claiming that online marketing and online advertising has seen a significant growth in expenditure, with businesses ploughing money into advertising online. This was despite an overall decline in other streams of advertising.
Another benefit of using a UK search engine is that the results could be more specific to what you are looking for. A larger search engine that takes into account every webpage on the planet is likely to come up with thousands of results for your search query. A smaller, UK-centric search engine will be able to narrow down the search results so that they are more focussed and more likely to be relevant to your search query.
A UK search engine could improve your search experience by only indexing pages that are used by UK internet users. This is good news as it could mean no more trawling through irrelevant search results to find exactly what you need. Certain UK search engines will also compile search results by analysing the content on each individual webpage, and finding its relevance in comparison to the rest of the content on that site. This is a good thing, as the web crawler is not just working by simply finding and indexing pages depending on keywords and position.
With this kind of innovative technology, a UK search engine could easily rival some of the best US lead search engines. By using the above mentioned methods, the UK search engine could eliminate bad results in search results which can happen as a result of web masters littering copy with keywords in order to get them picked up by search engines.