Why Use An Email Marketing Platform?

The most efficient way to market your products or services

? Email!

Email marketing is an innovative and productive tool that can greatly increase brand visibility. It also helps you grow your business at a marginal cost. However, email marketing materials cant simply be sent out using a generic email service. Email marketing requires a few smart and automated moves that a personal email program doesnt offer, so, take advantage of email marketing platforms. Email marketing platforms are designed to take the guesswork out of email marketing, and they do just that.

These powerhouse organizational tools let you effortlessly glide through creating sleek newsletters. Most offer professional-looking templates and easy-to-use drag and drop editors. Users who favor composing their own HTML in another program may also import it directly into the system. Of course, there are preview features that allow you to test a message and catch errors before they are sent to subscribers. Creating something that you can be proud of is simple thanks to these user-friendly email marketing platforms. Similarly, your past work is archived onto the system, so it will be available for future use.

Yet another advantage of using an email marketing platform is the ease of building, managing and maintaining a mailing list. Most programs offer a free subscription form that can effortlessly be altered. Addresses collected through this form are then placed in an address book from which different mailing lists may be composed. Create mailing lists based on the subscribers preferences and get better results from your emails. These unique messages are only possible through email marketing service; the platforms do the dirty work for you.

Email marketing platforms also take the guesswork out of sending. Services can guarantee that your message will be delivered to the inbox in a timely manner. Hoping that your message was sent is a thing of the past. Many email marketing companies deal directly with ISPs, so messages are less likely to be relegated to the spam folder. Also, many services offer automated sending options. If you arent at a computer, but a newsletter needs to be sent at a certain time, you can choose to arrange a scheduled sending time and date.

Another thing to consider is the growing popularity of mobile-based messaging. Some email marketing platforms are participating in mobile marketing. Now, not only can you send an email through the platform, but you can also send messages to mobile phones.

There is no reason not to engage an email marketing platform to take care of the logistics of message-based marketing. It really is the most cost-effective and efficient way to advertise and communicate online.

by: Kyle Rosson

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