Nowadays a blog is more than just a place to publish your opinion
. It has taken the main stage for online marketing and has become an integral part for a campaign. If you are marketing online and you are not using it, you probably are missing some immediate benefits if you choose otherwise.
One of the benefits is you can sell product directly from a blog.
Why you want to use blog to sell products?
1) It is easy to set up a blog.
Right now, setting up blogs is a simple process, especially, if you register your own domain and hosting. There is a free service that comes together with the paid hosting account and within a few clicks of the mouse; your new blog is set up.
2) It is easy to set the product to sell on a blog.
This is particularly true when you use a certain blog platform to set up your sales process. There are special plug-ins' where you install on that platform and once activated, the blog turns into sales page, ready to take order from customers.
It will turn into something like a shopping cart, without the typical looks of one.
3) It is easy to write product description.
Since this is something different from a shopping cart, you can write longer description for a particular product. This is probably important when you want to emphasis the features and benefits without having a few words limitation like a shopping cart do.
And it is easy to update the description without having to go through all the uploading and file transfer if needs be.
4) It is more search engine friendly.
The ability to use more words to describe a product allows you to stuff in valuable keywords and when you do, you could win good position on search engines result pages. This is not a guarantee but the chance is higher when you can use more words than just a few.