Why Use Promotional Mugs As Advertising?

In the sea of advertising already present in the current corporate climate

, it is becoming harder and harder to get your brand visible, more and more unorthodox methods of promotional and branding are being employed. The most common seen is the obvious internet advertising, but plastering websites with your product doesnt really do much for your companys image, as most internet users tend to see this as more of a nuisance than a positive addition to the website. In this article I will explain the effectiveness of emerging methods of promotion.

Branding is an incredibly useful tactic to use when it is associated with a product or tool, if the consumer is receiving something useful, he will automatically associate the provider of this kindness with positive thoughts. Visibility is also important too, if you wish for your company image to be one for people to remember, the best thing to brand would be items that are within eye level of people constantly. When we think about these sorts of items in the office environment, what do we imagine? Computers, mice and keyboards are impractical for branding considering the high cost of producing such technology. Pens, mugs and notepads are the next easily visible objects in an office environment, British statistics show that in an office environment 90% of people drink either coffee or tea, and it doesnt take much imagination to realise for such a task, one would require a mug. Most people will also have a tea/coffee break at least two to three times a day, especially at work. This tends to be a place you have a favourite or particular mug as people do not really like sharing mugs so getting one for each person can be a good idea. Then giving them to new customers or as Christmas gifts or prizes is also a good idea.

Branding mugs to hand out at conventions and other general gatherings to the public and employees stands to greatly increase your brand visibility. Giving you free brand impressions from everyone in the area of the promotional article in question. These mugs can be produced and printed for incredibly low prices and prove incredibly successful for their price in comparison to traditional advertising avenues that tend to be heavily contested and heavily invested by multinational corporations stealing the vast majority of the available space.

In the current economic climate, emerging businesses and even ones with a strong foothold in the market need to increase and maintain brand awareness to keep people interested in their products and services. Even though it would seem incredibly odd promotional route to take, the amount of brand awareness increase that you will see in comparison to the amount of money you will invest is unparalleled. Good luck in your future business, Ill take two sugars!

by: Mark Appleton

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