Why Vernie Takes Key Jewelers Seriously

With key jeweler shops so prevalent, one does not travel but a few blocks from his

dwelling before finding a place he can shop for jewelery - in a shop at the mall or shopping center sandwiched between the health club and sandwich shop.

These jewelery stores, competing for the same customers, seek to differentiate themselves with their staff. With kind gestures and honest promises, a jeweler can earn trust from her clients. Her jewelery does not simply represent "bling." It may, for example, be purchased as a gift for a wedding, anniversary, graduation or burial. These momentous occasions carry with them tremendous emotional attachment. And the way the jewelery dealer handles the requests of her clients - especially in scheduling of ceremonies - determines her reputation as a jeweler. Via word of mouth, a jeweler's reputation will either gain her clients or force her out of business.

To find the best store, you must resort to the age-old sleuth tactics of research and word-of-mouth. Take, this parable of a good key jewelers. There once was a tiny one-man shop that started with just a workbench and a dream. Vernie used the bench to fix broken watches and clocks. He was good with his hands and loved people. One day Vernie purchased a showcase. He started selling with all his might and soon had enough money to open up a real jewelery shop. Within a few years he and his partner Ruby had enough success that they moved to a local bank which they renovated.

Vernie passed on the dealership to his son Marion, but Marion didn't feel as committed and soon sold it to his son Doug. Doug had his grandfather's passion for selling jewelery. He worked in the shop full-time after graduating from high school and saved until he could buy it outright. By that time he was married to Judy. They, like Vernie, updated the shop tended the shop and redecorated it.

When you find that you are getting seriously interested in a jewelery shop, it is time to turn reporter. Ask anyone who has shopped at that key jewelers' what his experience was. Is one of the staff pushy? Do they keep their word about dates for scheduling? These are important qualities for a good dealer to possess, so you should seek out this information from every source you can think of. And do it before you step foot inside because you'll be thinking at your best objective self. Then surf the Web for the company website, etc. Always check with your gut. Do you feel good about this jeweler?

Now with shop preference clearly in your mind (and adequately researched), you are ready for the next step: buy some jewelery. By this I do not mean use your debit online. No. If a trustworthy relationship is what you want, then you'll need to go to the shop. Ask the staff for samples, ask policy questions and warranty questions - not to the point of being rude or nit-picky - just to see how much give they have when jabbed. If they are kind, patient and knowledge, then you have found a good key jewelers.

by: JB Matt

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