Why You Must Generate Competition When Car Shopping

As you begin the whole car buying process and eventually find yourself setting foot

at the car dealership, make sure the the salesperson that approaches you is fully aware that you are shopping and will soon be buying a new car

In order to make the most sense, you should make sure that the car dealer documents their offer on some sort of worksheet. If they don't seem to eager to do that (and most wont) then have the salesperson put all the numbers (including fees) on their business card. Regardless, of how you get their offer, make sure it is written down on something.

Your goal as you begin the car buying process is to create competition for the right to earn your business. In fact, most all car dealers will want to have their sales manager or their power closer come out for a meet and greet just to make sure you aren't leaving without them having one last chance to put a closer on you. Don't be shy or offended, it's their job and they will probably come across to you a bit more direct and forceful because they want to at least try to make the deal happen. In addition, it is the sales manager that can make real time decisions and price offerings that sales people just aren't allowed to do.

The best way to deal with this in a non-confrontational way is to just politely let them know that you are just shopping and not deciding today. But once you do determine the best car price amongst the offers, you will be buying a car.

From here, you simply visit a couple more dealers that have the car you want and just wash, rinse, and repeat.

With each dealer that you visit while car shopping this process will become a bit easier and quicker. Don't be so hasty that you aren't taken seriously as a buyer... remember you want to create competition while you're out car shopping.

Of course the standard response will be that you should go out and get the best deal you can and then bring it back here and we'll beat it. We'll of course they would... and by the way... don't even discuss a number that you're looking for... you only want to get their best offer so you can compare. Double check and make 100% certain that the offer (written offer) that they present to you includes all of their fees.

It doesn't matter what type of power close the dealership tries to deploy against you, just stick to your guns and assure them that if they wind up being the best offer they will get your business.

If the salesperson or sales manager appears to get a bit frustrated with you, don't worry, it's only because you are in control and not them. Besides, this is where the salesperson earns their keep, and if they are good at it and persistent, they earn a customer that they can keep.

by: Jeff Neilan

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