Why You Need Social Media In Your Marketing Plan

If youre a business owner and havent yet incorporated social media into your business plan

, you just may be missing out on a lot of business. In fact, this interactive platform is just about the hottest trend in Internet marketing since the birth of banner ads. Until recently, this powerful sales tool was only available to larger businesses that had lots of money to spend. But more and more small businesses are getting in on the action, and boosting their companies to the next level. If you dont know everything you should about social media, follow along as we discuss the two biggest reasons why you need to be a part of it - now.

Connection

Todays marketing is all about connection - not necessarily just sales. Old school marketing taught us that it was our job to educate the consumer and then steer them toward a desired action - like a purchase. But the use of those out-dated sales technique on a social media platform will have you quickly ostracized. Consumers today want to be connected with the business that they do business with, and the best way to do that is to interact with them on Facebook, Twitter or one of the many other available platforms. Gone are the days when a business held a certain professional distance from their customers. Consumers today demand personal attention and connection.

Viral Marketing

Forget the days when you had to reach out to a multitude of customers, incurring large expenses and overhead. Now, with the help of a social media consultant, you can send a Tweet or post on your blog and automatically reach thousands of people who are specifically interested in what you have to say - and sell. Its all about word of mouth these days, and the way that the word spreads is through social media. In fact, blogs and social media show no signs of stopping as more and more consumers are signing up to hear what those in the know have to say. Why wouldnt you include your business in that group?

Social media is the Internet marketing tool that has not only changed the way people do business, but its changed our culture as well. If you plan to survive in this new business environment, youd be wise to consult a social media company and get started bringing your company up to speed. After all, you do want to be considered relevant in todays business environment, dont you?

by: Jeff Fisher1

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