Why You Should Encourage Promotional Gift Giving

Promotional gift giving is an important aspect of today's marketing environment

. Companies can gain the upper hand over their competition, especially when their customers have promotional gifts as visual reminders of your marketing efforts in their workplace. Looking at a calendar or a coffee mug with your logo is a great way to keep your company in the number one position. Make sure your phone number and website are always prominently displayed on whatever promotional gifts you choose for your customers.

Consistency in marketing is paramount in a competitive marketing climate. Leaving reminders of your visit such as pens, notepads, mousepads etc. act as a constant reminder to your customers. http://www.shutterstock.com/pic.mhtml?id=70255726

Logos and colors are important visual reminders to your customer. It is important to be known in an outstanding way, using catchy logos and colors for your promotional gifts.

Usefulness of promotional gifts is also important. Calendars are always needed in busy offices, and you can add all your contact information along with your logo on attractive wall or desk calendars. http://www.shutterstock.com/pic.mhtml?id=90949451

Seasonal, promotional gift giving can be a fun way to interact with your customers. There are numerous ideas for Christmas, Easter, & even Valentine's marketing themes.

Promotional gifts that do not already have your preprinted logo can easily have attractive labels or cards added with your contact information.

Variety in promotional gift giving is important. Customers appreciate good writing pens, but this item can become repetitive. Try something new and different. Sticky notes with your logo on each sheet, assure that your name will be "everywhere"! http://www.shutterstock.com/pic.mhtml?id=58582690

Whatever method you choose to get your information out there to your customers, promotional gifts are an excellent way to advertise your business and keep you one step ahead of the competition. There are excellent sources for promotional gift buying on the internet. It is wise to remember that you can purchase larger quantities at lower prices. Most companies will only charge once for the original set up for your logo.

When you are visiting with your customers, take a look around and see whatever promotional gifts they may be displaying in their office. You can learn a lot from what your competition is marketing with. Above all, try something new and fresh that maybe has not been tried before. Your promotional gift should be an item that puts a smile on your customer's face. If at all possible always try and accompany your promotional gift with a smile and a handshake!

by: Bill Hogsworth

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