Why You Should Give Free Gifts In Affiliate Marketing?
Let's face it
Let's face it. Most people will not want to give money without getting any value in return. So if you want to attract more customers, you need to create high value in your products and services. One great way is giving free gifts.
It may sound ridiculous. How can you possibly earn from giving free gifts? But looking from a customer's perspective, nobody will want to refuse a free gift in his or her right mind since they do not have to pay money to get it. Even so, the quality and value you create in your free gifts should be the same as you created in your products. For the traditional concept of buy one get one free no longer applies now.
Overall the objective is to let people see and recognize the value in what you offer first before offering them the actual high end product. But in doing so, you need to think strategically. One way of doing that is to find out what people want, what are their needs and problems and how best you can help them immediately. Offering a free gift as temporary solution is best to go before giving a permanent solution in the actual product.
An example of a free gift can be a preview like the first two or three chapters in your ebook. Or it first two or three audio or videos in your ecourse. It can also be a free report that encompasses the objectives or benefits of the products in general or link to your actual salesletter.
Giving free gifts is now a common concept applied by many companies and entrepreneurs. So you should apply in your online marketing compaign too.
Speaking of marketing campaigns, you should consider each of them strategically. Just because you are offering free gifts does not mean that people will visit your landing page site and fill in their name and email to get it. Your free gift must be relevant to your actual product in terms of features and benefits.
If people like your free gifts, they will certainly come to you for more value and meeting their needs regularly. That will be the perfect opportunity for you to sell with minimum sales resistance.
For instance if your product is to teach how to succeed in affiliate marketing, your free report should be the top 10 mistakes most affiliates made in marketing. Not just ebook but also audio or video as well.
However, one thing I need to alert you is that your free gift value should not be more than your main product. So long as it is relevant and can supplement to the main product in use, that is fine. Otherwise your subscribers will see no reason to buy it.
Apart from giving free gifts before offering your main product, you should also give more free gifts when offering your main product as bonuses. Remember all these are proven strategies in getting visitors to your site and going through the contents. Your objective is to make money ultimately. So having customers rather than freebie seekers should be your first and foremost priority whether you are an affiliate or product owner.
One way of finding those free gifts is through PLR or Private Label Rights products that allow you to give them away either unconditionally or with a paid product you are actually offering.
Even if people buy your products and become your customers, your strategy of giving free gifts should not end here. You can offer more free gifts this time higher quality ones in One Time Offer and even after sales service in the form of undisclosed bonus videos and webinars only for customers.
Now that is the most powerful value freebies have over any promotions. Once you applied those strategies, your conversion rates in your products will increase even without you doing any follow ups
Why You Should Give Free Gifts In Affiliate Marketing?
By: Amuro Wesley
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