Why You Should Go For The Short Run Book Printing

Why You Should Go For The Short Run Book Printing

With the recession still taking its toll, the publishers as well as the authors of books seem to be in a dilemma how many copies of a new book should be printed. Well, the problem was not an indigenous product of recession anyway. In fact, it is one of the predicaments that the authors and publishers have always found themselves with. However, in recent times, a new trend seems to have brought a happy solution to this immensely critical question. The solution is called short run book printing. This is a unique approach that takes minimum risk while assessing the response that the book gets from the market.

As the name suggests, the short run book printing is an interesting way whereby the authors publish a limited number of prints of their books. Now, the exact number of prints will vary according to a number of factors. For example, different companies have different policies. Some of them will even allow you to print as few as 25 books at the initial stage. They will come with hardcover or paperbacks all carefully designed by the experts. Some of the companies will even allow you to go for the color prints for these limited numbers of prints as well. Naturally, you will have the opportunity to gauze the readers' response without putting too much of money at stake.

Certainly it is extremely beneficial. However, there are certain factors that you need to consider here to ensure that you are actually benefitted from the short run book printing. For that, you have to first understand some basic factors about printing. For example, you have to understand the differences between the lithograph and digital two major types of printing technologies used these days. Though the lithograph printing is far superior in quality, it is more costly. On the other hand, the digital printers will print quicker and are less expensive.

However, understanding only the printers will not do. You have concentrate on the marketing and distribution of the books as well. When you are going for the short run printing, you have the advantage of controlling your budget and also to proof the copy of the books. Also, it takes less time to print a few numbers of books. If you get good response from the market, you can then consider the print of demand. As the phrase suggests, this is the policy where you will print as many prints as the market demands. In this stage, the digital printing is used generally.

While considering short run book printing, you need to consider a number of other factors as well. This includes the cost of the print, the method of printing, the minimum limit of printing and so on.

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