Why You Should Learn Opt In Email Marketing

Opt in email marketing is easily the most personal way to contact someone short of actually meeting them face to face and talking to them

. It is no secret that businesses of all genres and niches use this highly effective avenue of contact as a means to generate new business as well as to cater to existing customers. It is also a highly effective method for up-selling new and existing products and services to an established customer base.

Business of all types, both virtual as well as traditional brick and mortar establishments focus on using this methodology as a means to increase their bottom line.

If you have an existing business, be it traditional or web-based, and would like to increase the size of your customer base or if you would like to enhance your relationship with your existing customer base, then opt in email marketing can be the key to growth.

Opt in email marketing has several advantages over traditional methods of contact. The first advantage is the fact that contact is always made at a time that is convenient for the customer. How is this the case? Simple. As opposed to cold-calls or going to visit them personally or simply waiting for them to contact you or your business personally, an email is sent in your place or in the place of your sales representative, waiting for them to open it at a time that is convenient for them. Opt in email marketing is a very non-intrusive way of making contact with your existing and potential customer base.

Another advantage of opt in email marketing is the fact that it can be automated. Potential customers can have access to opt in information instantly. This convenience factor cannot be over-stated. The truth of the matter is that we live in a world that highly favors instant gratification. If you can set up an automated response and re-contact system that is easy to use and highly functional, then you will go a long way to auto-establish a solid, lasting relationship with your new and existing customers.

A third advantage of opt in email marketing is the fact that it allows you to establish a relationship with potential customers. One very commonly used tool in email marketing is what is referred to as an autoresponder. An autoresponder does exactly what its name implies. It auto-responds to an inquiry for information by an interested prospect.

One very nice and useful feature of an autoresponder is the fact that an autoresponder series, or the series of emails that it automatically sends out after initial contact is made, can be tuned and tested so as to make use of the most effective layout and sales copy. The ability to test and track conversion rates in conjunction with sales copy is invaluable and any business owner would do well to learn how to use this highly effective marketing and sales tool.

In the end, any business owner who is not using this as a tool in their business tool chest is leaving money on the table, guaranteed. Learning opt in email marketing is the equivalent of hiring a sales representative that works for extremely low wages, is highly effective and constantly improving, always visits prospects at the time that is most convenient for them be it day or night, never overstays his welcome and who always remembers to follow up with prospects on a timely basis.

If you are interested in learning opt in email marketing, find a course that teaches this trade and start improving your bottom line today!

by: Mark T H

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