Why You Should Opt For Commercial Printing Instead Of Printing At Home
If you need printing services, you might be tempted to do it yourself at home
. After all, todays printers and paper options allow you to get nearly professional results using your own computer. And at first glance, it may seem like it is cheaper to do your own printing.
However, here is a look at why you should choose a commercial printing company instead of attempting to take on the job yourself.
Quality
Now if you are just sending out a memo about next weeks cookout, you might not care if your product looks professional. However, when you are printing literature that will go in front of a client, you will want it to look professional.
When you hire a commercial printing company, you know that you will get consistently good quality. Each copy printed will look exactly like the last, and every product will look professional. Whether you are looking for something in full color or black and white, you will get the quality that you would expect from a professional and a product that you will look forward to passing on to your clients.
Cost
If you do any type of printing on your own computer, then you know how expensive it can be to buy printer ink, paper, and the other supplies that you will need. And this doesnt even include the time spent designing, printing, and folding.
Since printing companies are mass producing items, they are able to make the same products for much less than you can on your own and usually of a higher quality! Combine this with discount printing like buying in bulk and special sales, and you will be able to save even more.
Expertise
Unless you are a graphic designer, there is a good chance that you do not know all the spoken and unspoken rules that go along with designing an item for printing. Printing is not just about the process of applying ink to paper, but also of coming up with that perfect design that will attract the attention of all that see it. Going with a professional printing company means that you will have access to graphic designers, templates, and all the know-how in the industry to make sure that your printing projects are a complete success.
All the little things
Another reason to consider commercial printing is all of the little things that go along with the printing process as well. For instance, when you are booklet printing, you have to not only print each individual page, but find a way to successfully bind the pages together. You can print up the postcards, but then you will still have to address them, place postage on them, and take them to the post office for mailing. All of these little things are just part of the bigger printing picture.
Thankfully, commercial printing can take care of these needs as well. Your printer can help you find a binding that works for your project and your budget, directly mail your printed product to your customers, and even provide you with a mailing list to get you started.
When you are doing commercial printing, you are never doing a project alone. Instead, you have the support and expertise of a company that only does printing and knows what will truly work for your business.
by: Frank Salsa
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