Why Your Business Needs Internet Video Marketing
Why Your Business Needs Internet Video Marketing
Online video is essentially for any local business looking to drive free traffic to their website. You need every edge you can get over your competitors and video marketing is the new frontier for local businesses. Not only does video make you rank higher in search engine results, but your business can also be promoted on services such as YouTube and Google Video, which is essentially free advertising.
People search for video when browsing for products or services. 52% of all web traffic is video (according to industry watchdog, eMarketer). More than 70% of all web visitors watch online video (according to NY Times). These alone are very compelling reasons to use video on your site. While your competitors are fighting for ad space on the right-hand side of the screen in Google AdWords, you can dominate the entire page for free by concentrating your efforts on video marketing and search engine optimization. What do you think someone is more likely to click on first: a text ad on the right or a video advertising your business right in the middle of the screen?
Online video also allows you to get your message out in a visual format. Many people don't like reading content online because of eyestrain or simply have shorter attention spans thanks to the fast-paced, hyperactive advertising most people have grown accustomed to through television and radio.
Contrary to popular belief, online video is neither difficult nor expensive to produce and upload to the Internet. An inexpensive webcam and much of the software that is included on your operating system is all that you need. Should you still be intimidated or don't want to use your own voice, there are service providers who will create video for you and submit it to video
Now Pay Close Attention --
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