Why Your Crm Strategy Needs Html5

Hypertext Markup Language (HTML) is the standard used for browser content

. HTML5 is a new and exciting extension to the HTML standard that will allow superior applications to be deployed inside browser technology. It changes how CRM software applications are developed and deployed and, in turn, can change the way sales reps do business in the field. Mobile CRM applications created with HTML5 can be platform- and device-independent and, therefore, universally understood by most mobile devices. As HTML5 applications provide enhanced mobile CRM capabilities, HTML5 is an invaluable tool for any effective strategy that involves CRM on iPads, CRM on iPhones and CRM on Android.

The Right Technology

As there is always some new or upgraded mobile device on the market, businesses often struggle to ensure their products work on each and every new CRM software release. With HTML5, however, the same application can be used across different platforms and devices, allowing companies to streamline their IT and business process activities. Forward-thinking CRM software vendors can embrace HTML5 and focus their development efforts on what matters most the features and functionality that improve field team effectiveness.

Not all HTML5 applications are created equal. Look for mobile CRM application that is able to:

provide smartphone and tablet users with the experience they expect

provide CRM on iPad, CRM on iphone, and CRM on Android phones and tablets

install automatically, allowing for immediate use

store business-critical data offline, enabling teams to work in areas without internet connection.

HTML5 and CRM Strategy

As HTML5 applications can be quickly deployed in the field and upgraded without extra costs or IT involvement, sales teams can continue to do their jobs using CRM on iPads, CRM on iPhones and CRM on Android with minimal interruption. Moreover, companies utilizing HTML5 applications in their mobile CRM strategy will be better prepared for future technological advances, since they wont have to spend resources implementing additional applications as new mobile devices arrive on the market. As such, sales teams can benefit from maintaining a consistent mobile CRM strategy, without having to manage change and disruption to keep up with technology. By embracing HTML5 applications today, companies can ensure their sales teams have the mobile CRM tools they need to be successful well into the future.

by: Cindy Lanzendoen

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