And then there are promotional products that reflect the film's concept
. For example; if your film is about teenage pregnancy, you can have customized condoms made with your film's logo on the packaging. Afterward, you can stash some of them in the comfort rooms or let some guys hand them over on the streets. Or if your film is about gambling, then you may choose playing cards or poker chips. Then you can customize these items with some trivia about the film. For me, these promotional products are more effective since they are well thought out and they are more viral compared to the conventional promotional products mentioned above.