Why Your Search Engine Marketing Strategy Must Include Testing!

Why Your Search Engine Marketing Strategy Must Include Testing!

If visitors to your website can't find what they are looking for, or understand how to use your site to do what they want to do they will be unlikely to hang around for long. The only action they may take will be to click away in frustration. They must find it easy to contact you, order or buy a product from you. One way to check whether your website is user friendly is to rigourously test it, before publication. Testing should be a key part of your search engine marketing strategy.Here are some checks to test the usability of your site: -* Create a list of typical actions a visitor to your site may want to take. These include searching for a product, providing an email address in an opt-in box, clicking through to your affiliate product, or directly buying from your site. Then have your 'testers' advise you, in some detail, how your site performed. You can use this feedback to 'tweak' and improve your site* If you are using long pages to provide information, which require users to scroll down, you may consider including 'back to the top' buttons throughout the content. This is particularly useful if the top of your page includes links to other pages on your site* Make sure any hyperlinks, that lead the customer to products, helpful information, or affiliate sites, are clearly defined. Ideally, the links should be underlined, and the text in a different colour (blue is fairly standard)* Ensure that any keywords you are including, as part of your search engine marketing strategy, are not only the best you can find, but also that they will convert to sales. You may find you are using keywords that clients don't often use to purchase products. You can check this by putting 'Online Commercial Intention' into your browser, and using the free tool provided by AdLabs* Wherever your site includes images, or video content, make sure that they load quickly. Most users will not sit around for long waiting for a picture or video to load* Also, make sure any images or videos included are actually there to enhance the user's experience, either by providing useful information, or a link to a product.* Test how your site performs on various browsers. Just because you use Internet Explorer, or Firefox, doesn't mean other users will. The site at anybrowser.com is useful for this* Make your text simple, user friendly, helpful and concise. Keep paragraphs to three or four sentences, and break this up with bullet points, especially to highlight important parts of the text* Finally, if you are including details of prices, or special offers (maybe provided by a vendor, with you as the affiliate) monitor these regularly to ensure they are accurate and up to date.When you set up a new website (especially one connected to a money making venture) it can be tempting to rush things to 'get it out there'. But it really is worth taking time to carry out the above steps to ensure your search engine marketing strategy is ultimately as powerful as possible.

POST COMMENT

Personal Car Leasing Tips Get A Broader Understanding Of The Wholesale Clothing Markets Watch Chicago Bears vs Philadelphia Eagles Online Live 2010 Broadcast Study Abroad: Get the Feel of Foreign Academic Atmospheres Improve Your 2 Din Car Dvd With Ipod Playback 1 Din Car Dvd Vs 2 Din Car Dvd Unbranded 2 Din Car Dvd Purchase Ipad Audio System Where to Find Affordable Makeup Products Discount Road Bikes Danger, excitement, money...try ice road trucking Realtek Onboard Audio Driver - Read Now ! Realtek Audio Driver Alc888 - Easy Update !