Why Your Website Is Failing To Attract Clients

Whenever we start a new business our first preference is our client and customers as they play a great role in expanding our business platform.If we are dealing with internet marketing than we should follow some stratergy.So

,your first question to yourself should be what are our Internet marketing plans for the New Year 2011? Will you start blogging? Will you take a more proactive stance with self-promotion?

Main objective of Online Marketing:-

The online marketing plans, the end goal is likely to attract more people to your website in the hopes that the influx of new eyes will translate into new customers, new leads and new opportunities for your business. However, you wont be able to do any of that if your Web site is turning people off, instead of turning them on.

Below are some very common reasons SMB Web sites fail to attract customers and how to avoid falling prey to them.

1.Conversion path should be simple :-

Your conversion path should be as simple as a solitary landing page paired with a call to action, or as complex as an entire microsite. Either way, you are in charge of designing the flow of your website. Creating a clear conversion path not only helps customers feel more comfortable on your site, it also gives you clear data to track so that you can see where people are abandoning, where theyre engaging, etc.

2.Website should look lively:-

Customers needs facts to trust on as they are quite discriminating one.Theyre going to check your copyright date to see if it lists 2011 or 2006. Theyre going to look for old statistics or other signs you havent taken the time to update your content. Theyre going to check your company blog to see how often its updated, if you reply to commenters, if people are talking back, etc. Theyre going to look for signs that youve created a dynamic website, instead of one lying around in stagnant water.So,your website should look attractive and lively one.

3.Your customers dont care about youthey care about how you can help them:-

Customers are there because they have a problem they need you to fix or a question they need you to answer. Your website should be designed to help them quickly achieve whatever it is they came for.

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by: David Parker

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