Affiliate marketing is the easiest way to make money online. In simple words it involves referring of a product to some one who is in need of it. For online business websites this is the best method to increase the traffic to the website. Here they inform the public about the product and get attention of the people. There are so many ways to invite the attention of the visitors to the website. This include creating blogs, active participation in forums, writing reviews articles and so on. Another effective method of marketing is the pay per click procedure. Here the business men enroll affiliate marketers for the promotion of a website and pay him whenever he gets click from the public to the website. This method has the power to grab the attention of so many visitors and at the same time to convert these visitors to potential customers. The main advantage of affiliate marketing is that you get world-wide recognition for your product and services on the internet. This is the simplest method to tell out to the people about the features and services you provide to them in a cost-effective way. Affiliate marketing can get a lot of visitors to the website and increase the brand visibility of the website on the internet. The internet is very busy and updated with fresh contents. This makes the process of affiliate marketing a quick and cheap method to grab the attention of visitors throughout the world wide web and make the website popular.