Internet marketing is now making heavy use of search engine optimization to drive leads from online traffic. Businesses in the United States are expanding their online marketing budget, and especially increasing the amount they spend on search engine optimization strategies. For those who are already utilizing SEO, the investment is paying off. Currently 46% of households in the United States are searching for online products and local services using search engines like Google, Yahoo and Bing. Currently Google is the number one website on the internet. Yahoo and Bing fall in the top 20 but are not number 2 and 3. The benefit of having a first page ranking using SEO is that you are not paying-per-click for traffic. Pay-Per-Click traffic has become an increasingly competitive market and cost-per-click is always on the rise. 2 to 3 dollars a click will eat up your budget quick, and it becomes a constant expense for your company to run. SEO is the best investment for a long term advertising solution.