By choosing an SEO (search engine optimisation) company that only speaks English you are alienating an enormous amount of potential customers.
The United Kingdom makes up only 2.7% of internet users within the world, with only 5% of the world's population speaking English having an English only website with SEO only on English search engines you will receive a small proportion of this 5% market share.
The majority of countries within Europe and the rest of the world have their own languages and prefer to search on local search engines in that language. France, Italy and Spain are close contenders to the United Kingdom in terms of their numbers of internet users and Germany has a higher percentage than the United Kingdom. Translating your sites content into the main European languages can offer a much greater profit prospect provided that your website is fully optimised in that language.
Many SEO companies will advise that they can provide you with language options when building your website, but simply translating the English content into other European languages is a recipe for loosing site traffic. English is one of the simplest languages in the world as we have a separate word for most things, in many languages such as French, Italian and Spanish one word can have a multitude of meanings depending on how it is said and in what order it is placed in each sentence. A simple translation completed by computer or someone that only knows the basics of that language can mean that your websites content will not make sense. If you imagine clicking on a website to be greeted with a sentence such as welcome SEO, we will teach explanation how improve website' you would soon click away from that site and refer to one that is correctly worded.
Choosing a true multilingual SEO company will mean that not only will your website make sense but your keywords will be correct for the country in which you are targeting. Different countries have different searching patterns and words that would be searched for in English may not be searched for in other languages. A company such as SEO Junkies that are experienced in multilingual SEO will be able to change your keywords and make them relevant for each country.
Choosing a multilingual SEO company will give you the opportunity to increase your market share by using proven multilingual SEO techniques.
SEO Junkies are an experienced multilingual SEO company with a proven track record. Take a look at our website and contact your own SEO Junkie to see how we can improve your performance.