Why do we need to use outbound links for SEO
Why do we need to use outbound links for SEO
The focous on Google PR in todays Internet Marketing world means that everyone is constantly on the look out for inbound links, however outbound links should not go unattended to.
An outbound links from a site is essetially a vote for the other site you are linking to. This is part of the entire ranking algorithm process for all the search engines. The idea is, that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.
So are you thinking why should I be helping another site when it is difficult to get ranked my self, well by having an external link you are actually showing that you are yourself relevant.
For eaxmple I have an art shop based in the UK. It's a failry specialist shop with high quality artwork, if I link to 10 other artshops (And their physical addresses are listed on their sites.) in the Uk now what happens?
If I now look at this from a search engines point of view after the crawler leaves it knows that the site is about art as it links to other art shops and is based anywhere in the uk, removing any geographical constraints it may have had.
Next, I visit one of the 6 sites listed as a resource in Anywhere, UK. I find the local address, and it has the same post code as the art site I was just at. Now I know how these two sites are related to each other.
Taking into account the fact that this local art shop has also linked to the major art stores, as the spider, I am lead to believe that this shop has relevancy to the postal code of Anywhere, UK.
So, as the spider returns the information to the database to be processed in the algorithm, it has pre-sorted some search results based on the links your site points to.
Another benefit of outbound linking is Geo Targeting, or Local search. There is a lot of speculation that local search is the next big trend in Search Marketing. While only time will tell, it won't hurt to have your physical address listed on your website for those who will be embracing local search.
As an experiment, I created a site with a very unique url (to avoid the possibility of people finding it by accident), and I made it only 1 page long. The only thing the page consisted of were 80+ outbound links to relevant sites in the SEO industry, tools, forums and some tutorials. When the PageRank was first updated for the site, it came out of the box with a PR of 3. It has since fallen to a PR of 2 (now that I've pointed a few sites to it!).
The whole point of this experiment was to see how outbound links affect your own rankings of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So, take the time to link to some relevant sites, the big names (if any), and enjoy the power of the easy, outbound link.
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