Why light a clearly walking the road twists and turns and ups and downs

Why light a clearly walking the road twists and turns and ups and downs

It is understood that found that the price is very different lighting, different lighting hardware prices world of difference between brands, the same can not be unified brand price. Domestic lighting market price is higher by more and more people's attention. Among them, the NVC lighting dealers and distributors Op lamps are told reporters that they are moving in the direction of a clearly efforts, but also hope that the relevant standard lighting store in the market price system to play a greater role in the process.

Dealers said that would like a clearly

According to general manager of Nanjing Jin Lee Ji Wei Yun famous Lighting introduced its agents Decker poetry special brand manufacturers require dealers to sell no less than 8-fold, has done "a clearly." "We insist on a relatively stable price system, but simply no match for the unhealthy trend of the industry, if the stores can put the appropriate requirements for lighting distributors to a clearly we must support. Even if it is an imitation of a price of building materials supermarket model We also welcome. "

"High price, low discount" and is common in light industry, dealers operating more confusion, lighting products and lantern products together, and a number of brand management, supply channel is not clear and so is a serious problem, which not only products Quality is difficult to guarantee, and free to bid prices also caused confusion, deception of consumers is even more uncommon.

Why light a clearly walking the road twists and turns and ups and downs

Ji Wei Yun said: "Not all the dealers are so bad in the industry suffered assessment of today, we increasingly feel the pressure of survival is very large. Lamps and various other building materials, a great loss, we generally purchase from Guangdong, shipment to After, there is always some light bumps encountered in the logistics, manufacturers are not liable for damages of. "lighting distributors must also braved the risk of certain stocks," lamps with fashion similar to the trend of renovating much faster, often sense of fashion too, and would not sell the stock of goods, even if the special is nobody cares. "

Said a clearly very difficult to store

World of difference between the prices of different brands, the same brand can not be uniform price, dealer for some of the voices of lamps, the reporter also interviewed some of the store's head of household. Zhujing Li Jinsheng International Home Planning Department said: "The stores and distribution relationship between leases, dealer can not interfere in the price, inventory and other matters, as long as the business does not violate the" Price Act "and other laws and regulations, the price of store-to-business could not do anything. to some extent, brand and price are related, but light industry, is whether the consumer has several well-known brand? consumers trust the brand lamp is still very low, if one day the industry could develop a few a high-profile brands, from the healthy development of the target is not far. "

Stone Forest Planning Director Hu Haihong home musicians, said: "At present, the home musician Milan International Light Street, the implementation of the 'marked price', required by the sales of businesses in every product must have a sales tag, and label filled to meet specifications. Of course, 'a clearly' yes we work toward, we hope to clarify the relationship between value and price lamp. "

Hu Haihong said that at present there is to do a clearly very difficult, and the mall merchants and brands is very large, to master stocking distributor channels, inquire about cost manufacturers clear, for it is not a small store in the works . "For the moment we will not interfere with dealer prices, but if the consumer suffered improper operation of deception, shopping centers also will not sit idly by."

Measures to make things difficult for manufacturers to dealers

In a recent interview, I found a rather strange phenomenon. Store in a home within a certain brand of furniture, ceramics, bathroom and kitchen products, usually only one booth, but the same brand of lighting products and home stores in the same period, has found a number of booths, and belong to different dealer. Lighting, general manager of Nanjing Jin Ni Jinguo this bluntly: "Indeed, many stores in the same household distribution, is out of factory sales and brand influence consideration of multiple factors. Imagine, consumers see the more impression of the brand is not the deeper it? "

In these same brand dealers, consumers have some bargaining room, "the manufacturer has guidance prices for distributors, including the general retail price and discount price, the dealer is the price of the agreement can not violate free call factory price. dealers to drive sales in the short term, of course, be some promotions, but it must be specified in the manufacturer within the price range. "

Ji Wei Yun said that if the dealer violated the manufacturer's price agreements, ranging from a fine, re-qualification will be to cancel the dealer. "Dealers are among some supervisory role, but they do not violate the agreement factory price, no matter how low the price, other dealers can not.", Appears in the market. Lamps of the price system is to be perfect.

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