Why should someone join a beer club?

Why should someone join a beer club?

Why should someone join a beer club?

Recently I was talking to my friend Steve about my business Beer Cartel. Steve had just moved to Australia having lived most of his live in the great New Zealand wine growing region Marlborough. He knew I had started a beer business but didn't know much about it so so I began telling him about the business and the Beer Cartel beer club.

Steve had heard about wine clubs before but never a beer club, "why would someone join that? he asked, "isn't a beer a beer?" I love when these moments happen, the chance to explain to someone entrenched in wine about the magic of beer but I always get challenged on where to begin. Do I start telling Steve about the beauty of ales and taste of different lagers? Do I dive in and mention that the correct beer actually pairs with food better than wine? Do I talk to him about the vast range of flavours or the nuances of brewing that makes one beer so different to another?

While I could do all of the above, I went for the never fail option and pulled from the fridge three very different but extraordinarily boutique beers a hefeweizen, an amber ale and a porter. Sharing the three beers between the two of us I let him take in the aromas, notice the difference in body and taste the amazing flavours. Steve is always very open to new things and as he tasted these beers I could see the cogs turning in his head these weren't the same old beers he had experienced all his life at all.

With a little bit more coaxing I did manage to get him to sign up for a one month subscription to the Beer Cartel Beer Club. Not long after we sent out the monthly beer packs to club members he gave me a call "beer got delivered the other day" he said, "they were great, trouble is I liked them so much, I have already gone through them!". And there it was, the moment I like best when I have managed to convince another person of the joys of craft beer!".

Beer Club memberships make a fantastic gift for yourself or a loved one - it's the gift that keeps giving!

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