Why you need to track your blog web traffic?

Why you need to track your blog web traffic?

Nowadays, many people are setting up their businesses online (especially small business) because of the low costs and simple set up procedures. However, as the small businesses have limited capital, often they do not have time or staff to monitor the blog web traffic. As a result, they are unlikely to monitor their return on investment and this has caught many experts' attentions. According to their survey, people do not monitor the traffic because they have difficulties in analyzing and deciphering the statistics.

Today, there are many downloadable software and web tools to help them in the web traffic analyses. By analyzing the statistics, the bloggers will be able to track and ascertain the number of visitors, analyze their behaviors and evaluate their profits made. In greater detailed explanations, you can enjoy a few benefits from analyzing your blog web traffic.

1. Effectively evaluate the effectiveness of your marketing efforts.

In promoting your blogs, you may have invested in many search engine ads and keywords. By using the web analytics tools, you will be able to determine which is effective and which is not and thus you can enhance your blogs better and exclude the unnecessary costs. The tools will also show you the possible gaps in your search engine rankings so that you know how much marketing efforts you should engage in.

2. The origin of traffics

By using the web analytics tools, you will be able to identify and ascertain the main sources of your traffic is it the search engines, affiliate websites, or your newsletters subscriptions? In fact, the tools identify to you the specific web pages that send you traffic by their domain name and domain type.

3. The pros and cons of your blog

In you want to optimize your blogs, you should engage in web traffic analysis so that you are able to identify the pros and cons of your blogs. The web analytics tools will identify the most requested pages, most common entry and exit pages of your blogs enabling you to optimize your blogs effectively.

Besides the pros, it is also important for you to identify the cons and improve them so that your readers will have high satisfactions and your blogs will always be their favorites. This can be easily analyzed through the web analytics tools. You may even include a comment box for your reader to leave their suggestions. Although their views may be negatives, you should appreciate them because the more the reviews, the better you are in understanding their needs.

5. Enhance your customer relations.

Although your blog may not be visited by everyone and those who visited may not purchase your products or services, the web analytics tools enable you to track what they do on your sites -browsing the catalogs, reading the comments and etc. The tools also enable you to track their initial conversations and steps until they make their final purchase decision. By analyzing those steps, you will be able to understand your customers' behaviors better and secure more customers.

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