One thing is common between all the companies who want to explore their business worldwide that is they all need to create a website and require a website hosting provide. You need to get the web hosting from your local area where most your targeted audience lives. So you have to know very well about your target audience. Your website will take less time to load on browser for the people which live in the area where you have chosen the web hosting.
Don't trust on all the companies which are providing website hosting service. Because there are numerous hosting providers available all over the world and most of them don't have their own servers. They believe in resell the hosting, I mean they are reseller hosting provider.
Other factor you need to know that these companies also being selected by regional companies for their needs. There are some countries which have the best website hosting providers.
The certification process is also one of the best in the world. If you want to make your business presence for the entire world then you have to get a certificate also which shows your business quality and trust. You have to come up with a quality website hosting services provider. Don't forget to search about history and reviews about the company services.
You need to go with your research material and find a best website hosting provider which give you all time support and boost your business. This the important thing to keep in mind that only Internet is the way through which you can reach to unlimited customers even you have a small business. If you try to start more branches to cover the customers from different areas then it will be very costly and inefficient way. So try to cover the most customers, services, locations, etc by starting a website and host it to make its presence globally.