Will Apple Be As It Used To Be Without Jobs?

In August 25, 2011, Apple's founder and CEO Steve Jobs announced his resignation

, and then COO Tim Cook replaced. Apple Corp officially entered the post Jobs era.

Apple has never fallen into downturn because of departure of Steve Jobs, on the contrary, its product sales in both mature and emerging markets continued to rise, the stock price surging, breaking the $ 600 mark, and became the largest market capitalization of listed companies in the world. However, we have seen unusual changes of Apple: as new products lack innovative, iPhone 4S and iPad were pulled into the hardware arms race in the battlefield by Android; increasingly strong commercial flavor, only be able to rely on weapons of the patent to suppress competition; slowed growth, causing worries among investors.

Was forced to join the ranks of hardware upgrades due to innovation fatigue

Jobs is a typical product madman, for every detail to refine on occupation. But Tim Cook is not good at it. Jobs extremely emphasis on the product, of which is Cook lack, especially in product design. Then, we get the iPhone 4S and iPad which are merely hardware upgrade versions. In contrast to recent crazy exposure of iPhone 5 in industry, Apple iPhone family are likely to share a look with three generation products, which is extremely rare in many Android manufacturers.

Huge patent war consumption eventually benefited others

Apple did not gain much benefit through patent litigation. Competitors often immediately announce modification to avoid the possible arrival of the embargo just after Apple win the lawsuit. In December last year, Apple accused intelligent mobile phone and computer of Samsung's Galaxy series of infringing its patents. However, with nearly 48000 patents, Samsung had no fear of Apple who only has 5000 patents. Although Apple breaks in full fury, Android has not slowed down. According to statistics from Gartner, the fourth quarter of 2011, Android reached 50.9% of global market share, while Apple iOS only shared 23.8%.

Apple spent billions of dollars in legal fees for launching the patent war, but Android market share is rising. Even Samsung has also admitted that, patent war did not cause negative effect on their product sales, but raised consumer awareness. Thus, Apple takes great pains only to receive the opposite effect.

Without Jobs, Apple is no longer the one it used to be. If something must be said on what is different at the helm of Cook, it must be the neglect of product innovation and excessively commercial reliance. In previous earning conference, Cook said: What the most important for Apple so far is to continue to produce the best products in the world and we are firmly committed to do so. We will soon find out if Apple has lost its creativity. Whether iPhone 5 will deliver this promise, consumer will choose to explain.

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by: meishan

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