Will Kindle Fire Sell Well In Christmas Holiday?

The analysts say that Amazon Kindle Fire is expected to become the most popular digital

product during the Christmas holiday, which may put pressure on the profitability of Amazon. But at the same time it will bring millions of "high spending" new users for Amazon.

Amazon's CEO Jeff Bezos released on September 28 the entry price of $ 199 Kindle Fire Tablet PC. Some analysts then raised the sales forecasts for this product. The data show that on the first day of the sale, Amazon received an order of a total of 9.5 million units of Kindle Fire. The following sales of every day are about 20,000 units. Kindle Fire will be shipped on November 15. Amazon sells more than 25,000 units of Kindle Fire a day.

Kindle Fire has a strong performance in the pre-sale phase. While the $ 199 price means that Amazon this quarter can easily sell 500 million units of Tablet PC. The analyst expected that in the fourth quarter, Amazon will sell 3 million to 4 million units of Kindle Fire.

Amazon declined to comment. Amazon will release the third-quarter earnings on Oct. 25. According to the statistics, the analysts on average expected Amazon's earnings per share in the third quarter would be 24 cents and the revenue would be $ 10.93 billion. Kindle Fire will be the most popular product in the U.S. market during the Christmas holiday of this year, ahead of Roku's Internet TV set-top boxes, and Canon's new PowerShot S100 camera.

Due to Kindle Fire is only $ 199, some users that already have the iPad may buy Kindle Fire as the second tablet of the family. In recent years, many of the homes have more than one computer. The low-cost netbook well meets these needs. Kindle Fire is to meet the family's need of a second tablet.

Kindle Fire buyers will be those who do not like apples or can not afford the high price of the iPad crowd. They are waiting for the appearance of the iPad's alternative products. But there were no such products before. Amazon has taken a smart approach.

IPad created a new field of personal computing, while Kindle Fire created a new field of the Tablet PC. The study shows that $ 199 is the price that that the American public expect. The analyst said that through such a price, Tablet PC will successfully change from the phenomenal product to the mass consumer product.

by: Amanda Xia

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