Internet marketing is always evolving and at a rapid pace. The new rage of advertising is via mobile devices and smartphones that have full Internet browser capabilities, which is pretty much any new cell phone you buy today.
So how does a marketer use the mobile web to advertise their offer or product? Pretty much the same way but with a few differences... First off the whole "cookie" factor is still being worked out as these mobile phones and iPad like devices do not have the ability to store cookies just yet. So, PPC advertising is the major way to cash in on mobile as the price is dirt cheap and you can tweak you ads to include a phone number and "call now" option, thus the potential customer can talk to your company directly.
Things are similar but at a much more faster pace. No waiting for them to visit your website as they can just call you directly or opt-in to your email list with a backend offer after as a redirect. There are some great mobile affilite companies to work with as they provide you with all the tools you need, just make sure you have a auto reponder set up for email because the money is in the list via mobile too!
There is a new program that has just come out called Mobile Mastermind that is developed by the same fellow that did Mobile Monopoly Adam Horwitz and this time he has Internet marketing guru Tim Donovan on board for Mastermind.
So if your looking to learn mobile marketing there is no better persons to learn from than Adam and Tim as they are genius when it comes to forward thinking and the mobile world of marketing.