Fans of the original discount ugg boots will no doubt be aware of the collaboration between UGG Australia and the British designer Jimmy Choo
. Chuggs is the name that has been given to the new collection of boots created by the partnership, this collection launched at certain Selfridge stores in the UK on the 20th October. The issue is that cheap UGG boots was hoping for a much more celebrated reaction. Reviews have been split between those who think the collaboration is an excellent idea and those who see it as a poor attempt to cash in on both of the brands success.
Its clear there will be groups of people who will love the boots regardless of their appearance. These will be the loyal Jimmy Choo followers who will purchase anything made by this reputable designer. The second group will be those who are dedicate UGG followers who purchase any of the cozyfootwear produced by the retailer. A further group, and one which sheepskin discount ugg boots Australia is unlikely to have seen coming are the groups of people who severely dislike the product. Several review sites and blogs on the internet have used words such as "garish" and "unattractive" to describe the resulting designs produced from this collaboration.
Ugg Australia and Jimmy Choo will, however, be focusing on those review and social media sites which have declared their loves for the designs of boots. These reviews are the ones which can be held accountable for driving the levels of pre-orders for these boots through the roof. It's clear that despite the tweets/status updates declaring hatred of the joined brands, the loyal followers are the ones which are pushing the sales of these boots upwards.
External fashion have questioned the motives behind the collaboration. The Jimmy Choo brand has become famous for making gorgeous handmade heels that have been promoted and endorsed by several celebrities the world over (most notably Sarah Jessica Parkers character from Sex and the City). It seems strange that they would associate themselves with a brand like UGG Australia that has had their iconic discount ugg boots labeled with the pun UGG boots. However, the customer response to the boots has been good enough for both brands to continue endorsing their products so it's clear this collaboration has been a success. Further evidence of this is that Jimmy Choo have had enough confidence in the benefit of this collaboration that they intend to enter into another with high street retailer H&M. It therefore seems that 'Chuggs' may become even more popular and it may only be a short while before another designer enters the fold, Prada UGG anyone?