Wilton 2010 Audi Dealers Looking to Contribute to 2015 Sales Goal
Wilton 2010 Audi Dealers Looking to Contribute to 2015 Sales Goal
As Audi AG Chief Executive Officer Rupert Stadler took a joy ride around California's most affluent neighborhoods, the shortage of Audi sightings was discouraging. Recognizing the deficiency of Audis in the U.S. was especially perplexing as the automaker is the leading luxury car provider in China and reported sales last year that exceeded those of Bayerische Motoren Werke AG and Daimler AG's Mercedes-Benz in Western Europe. Realizing that sales overseas by no means reflect the numbers in America, Audi has set an ambitious goal of doubling this year's sales to 1.5 million by 2015.
While doubling sales numbers in less than five years is no easy feat, especially in a down economy, Audi would be the company to do it. Audi is quickly becoming the fastest growing luxury nameplate in the U.S. with sales for the month of November up 37.5% compared to last November. November of this year marked the eighth month of the year and the fourth consecutive month that Audi achieved record breaking numbers and was the best November in Audi's U.S. history. Though impressive, these numbers do not put Audi at the number one spot in the luxury car division. Not yet, anyway.
Audi is doing whatever it takes to meet their goal of selling 1.5 million units annually by 2015, even if that means spending a massive $2.7 billion dollars a year to turn on more U.S. drivers. The money is being used to improve technology and to introduce six new models to your Wilton 2010 Audi dealership in the next five years. A small compact sport utility vehicle and a sports car are rumored to be among to new cars Fairfield residents can expect to see.
Audi is also forking over a good amount of money to run commercials that promote brand awareness which has proven to be worth every single cent. The automaker's Super Bowl commercial that aired earlier this year showcased Audi's commitment to sustainable mobility with the Audi A3 at center stage. The A3 first debuted at your Weston used A8 dealer in 2006 and was offered with a highly efficient turbodiesel engine earlier this year. The prime time spot increased traffic on Audi's website by a staggering 300%.
In addition to introducing new models and increasing brand awareness, Audi is offering various models at a lower price. Despite the already low price of an Audi, which averages to $45,185 in the U.S. and is $12,630 less than the average Mercedes-Benz cost and $7,829 less than the average BMW cost, Audi is slashing costs left and right. One significant cut was applied to the 2010 S4, which first debuted at your Wilton 2010 Audi dealer with a price of $57,000 and is now available for $45,900. Visit your Weston used A8 dealer to take advantage of additional price reductions.
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