Win A Private Screening Of Disney's the Princess And The Frog' With Village Hotels

Teaming up with their digital agency, Equator

, VILLAGE Hotels are promoting the competition through a number of bespoke components embedded into their sites, plus an email to their database in order to drive traffic to a competition microsite.

The microsite, which was also produced by Equator, contains the competition mechanic along with a trailer of the feature animation and links to the online Disney store. Through the online store users can purchase items against which they are able to redeem their unique 15% off discount code that is automatically received on entering the competition.

"We have really enjoyed being involved in this project with VILLAGE Hotels", says John McLeish, Equator's Managing Director. "There is something magical about a Disney animation that makes us all feel like children again. The hand-drawn animation is fantastic and our Creative Team loved working with such high quality artwork, producing a great microsite and all the traffic driving components that really capture the spirit of the film and everything that a Disney animation embodies."

Chris Fielding-Martin, Director of Online Sales & Marketing at VILLAGE Hotels says: "Working with an international brand with the stature and reputation of Disney is a challenge for any organisation. Given the excellent suite of assets for 'The Princess and The Frog' promotion I was confident that Equator would produce a fine piece of online promotional material. The execution of the assignment through account management, web design and deployment was of a very high standard, resulting in an excellent web presentation, but I would expect nothing less from Equator."

Equator is a full-service digital agency that was founded in 1999. They currently employ 51 staff working across a number of disciplines such as Design, Interface Development, Application Development, Affiliate Marketing, SEO, PPC and Social Media. Equator's client portfolio includes Lewisham College, DeAgostini, AXA PPP healthcare, Bhs, Peacocks, AllSaints, Scottish and Southern Energy, DFDS Seaways, HTC Europe and many more fantastic brands across a number of different industries.

VILLAGE Hotels have 22 hotels across the UK where cutting-edge style meets everyday affordability. With relaxing bedrooms, invigorating, state-of-the-art health and fitness clubs, and buzzing bars and restaurants their hotels have a sleek, suave and stylish vibe. Visit www.village-hotels.co.uk for more information.

In cinemas now 'The Princess and The Frog' marks a return to hand-drawn animation from the revered team of John Musker and Ron Clements, with music by Oscar-winning composer Randy Newman. A magical animated-comedy set in the city of New Orleans, it is a modern twist on a classic tale, featuring a beautiful girl named Tiana (ANIKA NONI ROSE), a frog prince (Prince Naveen) who desperately wants to be human again, and a fateful kiss that leads them both on a hilarious adventure through the mystical bayous of Louisiana.

by: Gen Wright

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